We’re Simi, Nina, and Ritu, three women on a mission to reimagine the centuries-old Indian ritual of hair oiling. 

Growing up, oiling our hair together was both care and connection, but we wanted a way to bring those same Ayurvedic benefits into our daily lives. That’s how Sérum d’Inde was born: 20 powerful Ayurvedic herbs infused into a lightweight, leave-in serum that delivers the deep nourishment of traditional oils with modern-day ease. 

From our family ritual to yours, welcome to Le Védique.